20+ years of targeted national media sales, advertising and marketing background. Worked with an array of national consumer brands and Madison Avenue agency account and media management.
Got to do a pitch to tomorrow? It can’t be postponed until the day after. Your business runs on time. Deadlines are immutable.
Seen, written and submitted enough P&L and cash flow statements to know that budgets are a line in the sand.
Benefit from the modified practices of national marketers and their agencies to fit the particular needs of small businesses. Even though the size of the budgets differ, the underlying principles are the same.
You’re not just getting the necessary critical thinking, but the diversity of my experiences allows for a non-linear point-of-view and approach that yields on-going results.
You get insightful analysis, along with compelling creative output.
I think that no one, or very few, are born as good presenters. It's a skill that you learn.
Guy Kawasaki
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Peter Drucker
If it doesn't sell, it isn't creative.
David Ogilvy
We thought that we had the answers, it was the questions we had wrong.
Bono
Here's what's meant by a diversity of experiences...
A seasoned professional with MadAv experience and serious bizdev, sales pitch, presentation and writing chops.
Describe your project in detail.